Re-Route Sporting Club
PLUS COLLABORATIVES
BUILT INSTALLATION
Did you know the first Singapore Sporting Club hosted horse racing which attracted wealthy Chinese, Arabs and Europeans? Re-route Sporting Club is inspired by the Singapore Sporting Club. Experience Little India through designers' interpretations in the form of exclusive goods, trinklets, decorative art pieces, memorabilia, festival pins and more!
Cowbells and Cattails
LI CHUAN
SOUND INSTALLATION
Can we know a place through sound? The wind-activated assemblage by composer/sonic artist Chong Li-Chuan plays on one of the origins of Serangoon’s name, 'di-serang dengan gong' (‘‘to attack with a gong’). The bells and chimes in the installation evoke a bygone era of bullock carts and cows chewing on the leaves of cattails, gently moving through the streets.
Plastik Silo
UPSTRS_
ART INSTALLATION
With commonly found plastic crates, interior designer Dennis Cheok appropriates an unused plot along Rowell Road into a node. The abstract installation examines the relationship between plastic crates and the space and how an organic community is formed through structured activities.
Common Games, Uncommon Connections
PLUS COLLABORATIVES
SIDEWALK GAMES
How does one integrate leisure with structural space? Re-route curators recreate the idea of leisure and structural space with their small-formed and odd-form shaped table tennis table. Pick up a bat and play a game of table tennis with your favourite folks!
Dellaboration
NEXT OF KIN CREATIVES
PRODUCT EXHIBITION
New World Amusement Park was a site of new discoveries and entertainment. Dellaboration invites visitors to feel and experience these creations designed by NextOfKin. Similar to New World Amusement Park, NOK uses Little India as a playground of exploration and searches for objects to re-interpret.
Re-Route Lookout Tower
PLUS COLLABORATIVES
BUILT INSTALLATION
Wonder what Little India will look like from different vantage points? Go to the observatory deck and witness how this rich and charming cultural precinct evolved from a simple starting point of Serangoon Road as “the road leading across the island” to a melting point of various cultures.
Through the test of time
TIFFANY YAO
ILLUSTRATIONS
Take a little trip down memory lane and learn more about old businesses like Thandapani, Yeo Buan Heng Liquor Shop and Azmi Restaurant that have been around for a long time. Pick up a series of postcards illustrated by Tiffany Yao as you visit these old businesses!
Re-Route X Lowercase
LOWERCASE
SPECIAL MENU
Stop by our festival lounge and grab a cuppa with coffee beans specially prepared by the guys behind Lowercase. While exploring Little India, treat yourself to the limited edition ice cream flavours Masala Teh Halia, Golden Cereal Milk, Bastani, Spiced Mango.
Personas of the Racecourse
DAN WONG
PHOTO CUTOUTS
A Good Citizen re-interprets characters in Little India's past - from wealthy folks to bullock cart drivers - flesh them out in lived-sized photo-outs. Stop by sites scattered all over Little India to snap a photo and imagine what it was like to live in Little India back in the day!
New Wonderland
PLUS COLLABORATIVES
BUILT INSTALLATION
New World Amusement Park was committed to providing entertainment for everyone. In the same spirit, we've designed a new wonderland playground targeted at children. The abstract playscape encourages them to explore, interpret the structure - slide, climb, crawl, duck, wriggle - and play.
From these Grounds: Stories of a place
MINJU & JEFF
MERCHANDISE
30 pinched pots were made from clay dug up from beneath the old racecourse. Like the stories from which places are made, each pot in the collection is unique. The pots matter much less than the stories, of course, but perhaps they invite you to share yours. What does this neighbourhood mean to you?
From these Grounds: EARTH GOBLETS
OMELET TREES STUDIO
MERCHANDISE
New clay, wild clay, New World, newer world. These Earth Goblets are contemporary relics. Artificial artefacts, handmade in celebration of history and life.
From these Grounds: MIXED EARTHS
STUDIO ASOBI
MERCHANDISE
Through Singapore’s early decades, the clay-rich river banks of Serangoon hosted brick fields and kilns, where skill and hard work transformed raw red earth into sturdy bricks that built our city.
Serangoon Road itself had undergone countless transformations across centuries into today's vibrant cultural vessel. But occasionally, when its ground opens up for new structures, this clay that shaped our nation re-emerges - this time for our hands to play with, and for our hearts to treasure.
Silhouettes of A New World
COMMON TOUCH CRAFT UNIT
CERAMIC DISPLAY
Common Touch Craft Unit interprets New World's Cabaret - Singapore’s first public cabaret opened in 1929, with vaudeville artists and dancing partners who were “the cream of Manila”. Through the shape, colour and form of ceramics, Common Touch expresses the vibrant, jovial atmosphere of New World.
Curiosity Capsules
VALERIE KHONG
ILLUSTRATIONS
The large-scale Gachapon dispenses Valerie Khong’s interpretations of lesser-known locations and local businesses around Little India. Exchange a ticket found in your festival kit for a spin at the gachapon machine. Start exploring Little India through an illustrator’s eyes!
Making New of Old
FERAL STUDIO | ANTZ CHONG | JONATHAN YUEN
THEMATIC POSTERS
Artists ANTZ Chong, Feral and Jonathan Yuen re-intepret our three story cores - New World, Serangoon Road and Race Course Road through thematic posters included in the festival kit. Use the coloured glasses found in our festival kit to view them and you might find a new way to read some of the thematic posters!
Re-Route Festival Kit
PLUS COLLABORATIVES
MERCHANDISE
At every festival, the festival kit is a much-anticipated item for every visitor. Re-Route curators take the opportunity to design a festival kit that enhances visitors’ experience in many ways. The strong and versatile carrier bag contains a map that guides visitors to various site activations, a pair of coloured glasses that offer a different way of viewing the thematic poster, and discount vouchers that come in the form of money.
Singapore Era: Race Course
BINARY STYLE
MERCHANDISE
Local lifestyle brand, Binary Style, designs a scarf that depicts the old Singapore Sporting Club at Farrer Park - a place where cantering horses, cheering crowds, and clinking glasses once filled the air. Back then, smiling spectators who were lucky enough to find a coveted vantage point around the majestic Elisson’s rotunda viewed the regal equines streak towards the finishing line. This was also where aviation history was made when a powered aircraft first took flight in Singapore in 1911. And all around, the lively chatter and aromas of a nascent Little India wafted and surrounded you with the breezy buzz of life. A magical era indeed.
